Printful shares early insights on 2020 Black Friday Cyber Monday sales

GaryPageau

Printful releases data on this year’s Black Friday Cyber Monday (BFCM) based on the sales of more than 200,000 active customers in 2020. In previous years, Cyber Monday generated more revenue for the company than Black Friday. This year, however, Black Friday brought more sales for Printful customers, making it Printful’s biggest peak season to date. During the 2020 BFCM weekend, Printful received 70% more orders than during BFCM in 2019, or 3.6 times more daily orders than on an average day of the year. This BFCM weekend, the highest incoming order count per minute hit 204: that’s 16 times more than on an average day, and double that of BFCM 2019.

In the first three quarters of 2020, Printful experienced a 44% growth year-over-year in the number of new stores connected with the platform. Additionally, over these three quarters, the order count increased by 80% compared to the same period the previous year.

“During the Black Friday Cyber Monday weekend of 2020, thanks to our customers, we reached a milestone of a total 25 million products fulfilled. We’re very proud of all our customers’ success, and we hope to keep seeing this upward trend,” comments Davis Siksnans, CEO and co-founder of Printful.

The company also reported an increase in average daily orders during the 30 days leading up to Black Friday. In 2020, the number of orders grew by 53%, up from 23% compared to the same period in 2019. This is likely due to the change in shopping habits shaped by Covid-19.

For Printful, the biggest BFCM sales come from the United States. This year, the top three states with the highest order count were California, New York, and Texas. BFCM is known to be a time when companies buy holiday gifts for employees and customers, reflected by an increase in Printful bulk orders, the company said. The largest bulk order Printful received this BFCM weekend consisted of 285 items: Beanies and Pom Pom Caps at a total cost of $3,316.

The bestselling Printful products during this year’s BFCM remained the same as the previous year: DTG (direct-to-garment) products at the top of the apparel category and mugs.